1956 - Wilhelm Anger decides to name the sunglasses company after the largest, fastest, most dangerous race in the world, the Carrera Panamericana. The Carrera brand is iconic in the sports world, having maintained its presence at major sporting events here and decades. Carrera has been at the forefront of innovation since its inception and has another patented plastic called Optyl, which is even lighter than acetate. Carrera takes the lead in the fashion world, launching legacy models such as Champion Endurance and Safari, following in Champion's footsteps. Carrera combines their sporting heritage with modern trends to offer some of the best and most affordable styles at the market.