The attitude of the Police made its world brand known from the beginning, as an Italian brand with dynamic international performances. This alternative, non-compliant, almost unsuspecting brand immediately singled out a niche in sunglasses and made it its own. Based on its growing identity and attitude, over the years the Police has reappeared, going from a simple brand of eyeglasses to a real lifestyle reference point. In this transformation, the brand has expanded to include a full range of fashion accessories - perfumes, watches, jewelry and leather goods - all with strong personalities and representing a special look and lifestyle. The young, authentic guerrillas, who follow the trends but seek to stand out with their originality and sense, are thus irresistibly attracted to the "community" of the Police.